Digital Marketing Courses
Gain in-demand skills to create effective online marketing strategies, optimize content, and analyze performance across multiple digital channels. Learn from industry experts and stay ahead in the ever-evolving digital landscape.
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Courses Includes
40 Hrs of Sessions
32 Hrs of Labs
Real-time Use Cases
24/7 Lifetime Support
Certification Based Curriculum
Flexible Schedules
One-on-one doubt clearing
Career path guidance
Job Support
Course Overview
Digital Marketing Courses
Digital marketing is essential for businesses to build an online presence and attract customers. With the rise of social media and the internet, businesses need experts to develop online strategies. This course will teach you how to plan and execute marketing strategies, optimize content, and analyze performance across various online channels.
Course Content:
Introduction to Digital Marketing
- Basics of Digital Marketing
- Key Concepts of Digital Marketing
- Digital Marketing vs. Traditional Marketing
- Advantages of Digital Marketing
- Digital Marketing Trends & Strategies
👉 Learning Outcome: Understand the scope, importance, and career opportunities
in digital marketing.
Search Engine Optimization (SEO)
SEO Fundamentals
- How Search Engines Work
- Black Hat vs White Hat SEO Techniques
- Understanding SERP (Search Engine Results Page)
- Google Algorithm Updates: Panda, Penguin, Pigeon, EMD, EEAT, BERT,
Spam Policies
Keyword Research & Analysis
- What is a Keyword?
- Types of Keywords (Short-tail, Long-tail, LSI, etc.)
- Keyword Research Tools
- Google Keyword Planner
- Keyword Density
On-Page Optimisation
• Title Tags, Meta Tags, Meta Description
• URL Optimisation
• SEO-Friendly Content Writing
• Anchor Text & Internal Linking
• Image & Video Optimisation
• Robots.txt File
• XML & HTML Sitemap Generation
• 301 & 302 Redirections
Off-Page Optimisation
- Link Building Techniques
- Backlinks (Do-follow & No-follow)
- Directory Submissions
- Social Bookmarking
- Article & Forum Submissions
- Image & Video Submissions
- Advanced Web 2.0 Sites Submission
- Link Juice, Page Rank & Link Wheel
Technical SEO
- Web Core Vitals – LCP, CLS, INP
- Structured Data with JSON+LD
- Â Rich Schema Data & SERP Features
- Mobile Friendliness & Responsiveness
- Page Loading Speed Issues
SEO Reporting & Tools
- Weekly & Monthly SEO Reports
- Website Position Tracking
- SEO AI Tools (for Health Check & Audit Reports)
Learning Outcome: Master SEO strategies from keyword research to technical SEO and reporting.
Google Webmaster Tools (Search Console)
- Adding & Verifying Websites
- Configuration & Settings
- Search Appearance & Structured Data
- Rich Cards & Search Analytics
- Links to Your Site & Index Status
- Crawl Errors, Stats & Sitemap Submission
- Robots.txt Testing & URL Removal
👉 Learning Outcome: Monitor and optimize website performance using Google
Search Console
Search Engine Marketing (SEM) & Performance Marketin
Google Ads Basics
- Introduction to Google Ads
- Campaign Types & Setup
- CPM, CPC & CPA Concepts
- Keyword Match Types
- Keyword Planner Tool
- Quality Score & Ad Rank
- Competitor Analysis.
Search Network Ads
- Search Campaign Setup
- Dynamic Search Ads & Remarketing
- Bidding Strategies & Settings
- Ad Scheduling, Delivery & Rotation
- Types of Ad Extensions
- Conversion Tracking & Codes.
Display Network Ads
- Display Network Targeting (Placements, Topics, Audiences)
- Remarketing Campaigns
- Creating Remarketing Lists
- Â Remarketing Code Setup
Shopping Campaigns
- Google Merchant Center Setup
- Shopping Campaign Setup
- Product Groups, Ad Formats
- Shopping Campaign Reporting
YouTube Marketing
- YouTube Campaign Setup
- Types of YouTube Ads (Skippable, Non-Skippable, Bumper)
- Ad Sequencing for Branding
- YouTube Remarketing
- Bidding & Reporting
App Install Campaigns
- Universal App Install Ads
- In-App Marketing Strategies
- Budgeting & Bidding Report
Lead Generation & Sales Campaigns
- Â Performance Max Campaigns
- Local Geo Targeting Ads
- Call-Only Ads
- Demand Generation Campaigns
👉 Learning Outcome: Create, manage, and optimize Google Ads across search,
display, shopping, YouTube, and app campaigns.
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Social Media Marketing (SMM)
Social Media Fundamentals
- What is Social Media Marketing?
- Social Media Trends & Strategies
Facebook Marketing
- Business Page Setup
- Using Hashtags, Groups & Events
- Facebook Ads: Lead Gen, Conversion, Store Visit Ads
- Facebook Product Ads
- Competitive Analysis
- Facebook Audience Targeting (Custom, Lookalike, Saved Audiences)
- Conversion Tracking & Facebook Pixel
- Facebook Shop & Dynamic Ads
Instagram Marketing
- Instagram Business Profile Setup
- Tools to Grow Followers
- Instagram Ads (Lead Gen, Story Ads, Shopping Ads)
- Reporting & Analytics
LinkedIn Marketing
- Profile & Company Page Setup
- Connections & Networking
- LinkedIn Ads (Formats, Tracking, Reporting)
Twitter Marketing
- Twitter Profile Setup
- Competitor Analysis
- Twitter Ad
YouTube SEO
- Channel Setup & Customisation
- Video Optimisation Techniques
- Video Manager, Annotations, End Screens
- Ranking Videos on YouTube
- YouTube Tools
👉 Learning Outcome: Build brand presence and generate leads using Facebook,
Instagram, LinkedIn, Twitter & YouTube.
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Email, SMS & WhatsApp Marketing
- Â Email Marketing Basics
- Â Subscriber List Creation
- Â Opt-in Lists, Campaign Setup
- Â Spam Analysis & Bounce Rates
- Â SMS Marketing Setup
- Â DND & DLT Approvals
- Â Bulk Messaging Campaigns
- Â WhatsApp Business & API Setup
- Â WhatsApp Chat Automation
- Â Avoiding Account Bans
👉 Learning Outcome: Use email, SMS, and WhatsApp marketing effectively for
customer engagement & retention.
Affiliate Marketing & Google AdSense
- What is Affiliate Marketing?
- Types of Affiliate Marketing
- Costing Models (CPL, CPA, CPC, Rev Share)
- Affiliate Networks: Amazon, Flipkart, etc.
- Google AdSense Setup
- Types of Ad Formats
- Monetization through AdSense
- Linking AdSense with Analytics
👉 Learning Outcome: Learn how to monetize websites using affiliate programs & Google AdSense.
Google Analytics & Reporting
- Importance of Analytics in Digital Marketing
- Generating Google Analytics Tracking Code
- Implementing Tracking in Websites
- Linking with Google Ads & Search Console
- Audience Analysis
- Event Tracking & Goals Setup
- Real-Time Data Analysis
- SEO Reporting with Analytics
👉 Learning Outcome: Track and analyze website traffic, conversions & campaign
performance
Online Reputation Management (ORM)
- What is ORM & Why It Matters
- Negative SEO & Common Mistakes
- Customer Feedback & Review Handling
- Protecting Against Fake Profiles
- Strategies for Handling Negative Reviews
👉 Learning Outcome: Manage and improve online brand reputation.
WordPress for Digital Marketing
- CMS Overview
- WordPress Installation & Setup
- Â Themes, Plugins, Widgets & Menus
- Blog Creation & Management
- SEO Plugins (Yoast, RankMath)
- Divi Layouts for Website Design
👉 Learning Outcome: Build and manage SEO-friendly websites for digital
marketing campaigns.
Project Information for New Learning Outcome Students
Project Title:
Building and Optimizing a Digital Marketing Campaign
Project Overview:
This project will allow new learners to gain hands-on experience in digital marketing by creating and managing a digital marketing campaign. The project will involve setting up and running campaigns across various digital platforms (e.g., Google Ads, Facebook Ads, Instagram, and LinkedIn) and tracking the performance using digital marketing tools such as Google Analytics, SEMrush, or HubSpot. The goal is to help students understand how to effectively market a product or service online, use tools to measure performance, and optimize campaigns for better results.
Learning Outcomes:
- Understanding the core concepts of digital marketing (SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing).
- Gaining hands-on experience with tools like Google Ads, Google Analytics, and social media platforms.
- Learning how to design, implement, and optimize a digital marketing campaign from start to finish.
- Building skills in analyzing and interpreting campaign data to make informed decisions.
- Developing a deep understanding of paid advertising, organic traffic generation, and content strategy.
Project Steps
Market Research and Campaign Strategy
- Choose a product or service to market (e.g., a new product, a local business, or a non-profit cause).
- Conduct thorough market research to understand the target audience, competitors, and market trends.
- Define clear objectives for the campaign (e.g., increase website traffic, generate leads, boost sales).
- Set key performance indicators (KPIs) to measure the campaign’s success (e.g., click-through rate, conversion rate).
Create a Digital Marketing Plan
- Develop a comprehensive digital marketing plan that includes strategies for SEO, content marketing, social media marketing, and email marketing.
- Plan the budget allocation for different platforms (Google Ads, Facebook, LinkedIn).
- Identify which platforms are best suited for the campaign based on the target audience.
SEO and Content Creation
- Optimize the website or landing page using SEO best practices to improve organic search rankings (keywords, meta tags, link building, etc.).
- Create engaging content (blogs, videos, infographics, etc.) that resonates with the target audience.
- Ensure content is SEO-friendly to drive traffic.
Set Up Paid Advertising Campaigns
- Set up Google Ads, Facebook Ads, or other paid advertising campaigns with targeted keywords, demographic filters, and ad copy.
- Design compelling ads (text, display, or video) to attract and convert customers.
Social Media Marketing
- Create social media profiles or optimize existing ones for better engagement.
- Develop a content calendar for social media posts across various platforms (Facebook, Instagram, LinkedIn, Twitter).
- Use organic strategies such as influencer marketing or user-generated content to amplify reach.
Email Marketing
- Design and implement email marketing campaigns with segmented lists.
- Personalize emails to increase open and click-through rates.
- Measure the success of email campaigns using open rates, click rates, and conversions.
Performance Tracking and Analysis
- Use Google Analytics and other reporting tools to track website traffic, user behavior, and conversions.
- Monitor paid ads’ performance and adjust bidding strategies for better ROI (return on investment).
- Evaluate social media engagement and refine strategies based on data.
Campaign Optimization
- Use A/B testing for different ad copies, landing pages, and email subject lines.
- Optimize based on the data received (adjusting keywords, re-targeting ads, testing new content).
Tools & Technologies Used:
- Google Ads for paid search campaigns.
- Google Analytics for tracking and analyzing traffic.
- Facebook Ads and Instagram Ads for social media campaigns.
- HubSpot for email marketing automation.
- SEMrush for SEO tracking and content analysis.
- Mailchimp for email campaign management.
Project Deliverables:
- A well-researched and executed digital marketing plan.
- A fully functional website/landing page with SEO optimization.
- Active digital marketing campaigns (paid ads and social media posts).
- Detailed performance reports showing KPIs and insights gained from the campaigns.
- A presentation summarizing the results, lessons learned, and optimization suggestions.
Impact for Learners
This project will help students develop a strong foundation in digital marketing and gain practical skills they can use in real-world scenarios. By the end of the project, learners will have hands-on experience in all aspects of digital marketing, including campaign management, performance analysis, and optimization. This will help them become more attractive candidates for digital marketing roles in the industry.
Flexible Learning Options
Choose the training mode that fits your schedule! Whether you prefer self-paced online learning or live on-demand sessions, we provide expert-led training tailored to your needs.
On-Demand Training
Learn Anytime, Anywhere
Online Training
Live Interactive Learning ExperienceJob Assistance Program
Get hands-on training from industry experts
Experience real-time interviews with professionals
Build a strong portfolio with expert guidance
Track your learning progress with our evaluation system
Leverage our network to market your skills
Test your knowledge and earn industry-recognized certificates
Let me know if you need any changes!
FAQ for Freshers
Digital marketing involves promoting products or services using digital channels, such as search engines, social media, email, and websites. It encompasses a variety of tactics including SEO, SEM, content marketing, and social media marketing.
No, a degree is not a necessity. However, having knowledge of marketing principles, combined with hands-on experience and certifications, will greatly enhance your chances of success in the field.
- Freshers can start by taking online courses on platforms like Coursera, Udemy, and Google Digital Garage. These courses offer free or paid certifications in digital marketing. Additionally, self-learning through blogs, YouTube tutorials, and applying practical skills can provide a strong foundation.
- Key skills include:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Content Creation and Strategy
- Social Media Marketing (Facebook, Instagram, LinkedIn)
- Email Marketing
- Google Analytics and Data Analysis
- Key skills include:
- Freshers can start with roles like:
- Digital Marketing Executive
- Social Media Manager
- Content Marketer
- SEO Specialist
- SEM/PPC Specialist
- Freshers can start with roles like:
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- Yes, digital marketing is a rapidly growing field with vast opportunities in every industry. Companies are investing in online marketing strategies, leading to a high demand for skilled professionals.
FAQ for Experienced Professionals
Digital marketing is crucial in today's business landscape, especially for professionals looking to move into roles like Digital Marketing Manager, Campaign Manager, or Marketing Strategist. Expertise in digital marketing can help you advance to senior roles with higher responsibility and pay.
- Key advanced topics include:
- Advanced SEO techniques (technical SEO, link building)
- Data-driven marketing (using analytics tools for insights)
- Conversion Rate Optimization (CRO)
- Marketing Automation
- Influencer Marketing
- Programmatic Advertising
- Key advanced topics include:
To stay updated, follow industry blogs (like Moz, Neil Patel, and HubSpot), attend webinars, and participate in digital marketing communities and forums. Certification courses from Google and Facebook also offer updated training on the latest trends.
Enroll in advanced certifications such as Google Ads certification, Facebook Blueprint certification, and HubSpot's advanced marketing courses. Additionally, gaining practical experience by running real campaigns will solidify your skills.
FAQ For Freshers
To switch to digital marketing, leverage any transferable skills (e.g., project management, writing, communication). Begin by learning the fundamentals of digital marketing, and consider specializing in an area where your previous experience can be applied, such as content creation, email marketing, or data analysis.
- Prior knowledge in marketing is helpful but not essential. Many domain changers come from fields like engineering, design, or even healthcare, and successfully transition by gaining digital marketing knowledge through online courses, hands-on projects, and internships.
- Focus on areas where your existing skills align. For instance:
- If you have a background in writing, content marketing or copywriting could be a good fit.
- If you have an analytical background, SEO, SEM, or analytics roles would suit you.
- If you are from a design background, roles like UI/UX design for websites or social media content creation can be a natural fit.
- Focus on areas where your existing skills align. For instance:
Challenges may include adjusting to new tools, staying up-to-date with fast-evolving trends, and learning digital marketing metrics. However, these can be overcome by engaging in continuous learning through courses, certifications, and practical application.
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Use your prior industry knowledge to bring a unique perspective to your digital marketing strategy. For example, if you have a background in sales, focus on customer journey mapping and conversion strategies. Your prior experience can help make your digital campaigns more relevant and industry-specific.
Career Growth Success
Thousands of professionals have upskilled, secured better pay, and advanced to higher positions.
The training was highly practical and aligned with real-world industry needs. Thanks to this program, I secured a high-paying job with confidence!
The instructors were top-notch, and the hands-on experience made learning so much easier. I landed a great job right after completing my course!
Balancing work and learning was seamless with their flexible training programs. I upskilled at my own pace and transitioned into a better role!
- Empowering Thousands of Careers Worldwide
Our Impact in Numbers
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